The history of our company goes back to the beginning of 1970s when Rinaldo Picozzi founded it in Milan. A
pex quickly gained a sound position in the large scale retail sector in Italy as a renowned agency for experience and success, and continued until today, under its new name New Apex.
New Apex is an agency that represents selected companies in different areas of the large scale retail trade and wholesale. The company is specialized in promoting and selling quality products of the best Italian and foreign manufactures.

The agency covers the whole national territory through its own commercial network and is a key partner for all domestic and foreign companies that want to develop their presence on the Italian market.

Its structure counts on specialized professionals who can identify, develop and implement the suitable marketing strategies tailored at each company’s need.